Many people are confused about how diamonds are priced. The best explanation is that asking for the price of a diamond is like asking for the price of a house. An estate agent cant quote you a price for a house without knowing size, condition, location, etc. This process is the same one used when buying a diamond. A diamonds beauty, rarity and price depend on the interplay on all the 4 C's - cut, colour, clarity, and carat. The 4 C's are used throughout the world to classify the rarity of diamonds.